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Check out our Buy Now function to see what online options are available in your area. Skip to main content. And when it worked, Skinny Cow took off into an international and best-recognized brand. It's for this reason that he is encouraged by late data showing that this segment of the dessert and confectionery market is expected to grow even more. According to an industry analysis from Market Research Future MFR , , the "consumption of low-fat and healthy desserts and changing consumer demand from ice-creams to low-calorie alternatives" will drive growth through MFR says there's a "paradigm shift" going on and the desire for "low-calorie" alternatives will be met thanks to the "increased availability of online platforms for ordering food over the internet.
To Saverio Pugliese , this recent data is like night and day compared to his efforts of making inroads in New York City in the mids. At that time, Mr. Pugliese did personal deliveries to bodegas and corner stores that agreed to carry his product. Through trial and error, Skinny Cow eventually took off and became an international brand.
According to MFR data, here's what the diet ice cream sector will factor for in the coming years:. When he was driving around in a van loaded with ice to keep his product cold during transportation, Saverio Pugliese could have hardly imagined the outcomes outlined above.
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